Inside our quest for that lightest bottle achievable, we took our eyesight into a team of qualified glassmakers. Discovering styles and glassblowing tactics to minimise glass usage devoid of compromising sturdiness.

This new, lightweight bottle is often a thing of exquisite elegance; but a lot more importantly, it demonstrates what is achievable On the subject of lightweighting glass. We will carry on applying these learnings across our variety, taking much more progressive strides as we look to the future of Scotch.”

Johnnie Walker’s five years of research and progress have meant the knowledge received is becoming utilized across the variety of Diageo products.

At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle continues to be made by adopting a test-and-find out design, designing and exploring with no limitation and imagining what the way forward for light-weight luxurious packaging could bring.

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From peaty whisky to fruity whisky, lean on our skilled insights to find out the full assortment and character of various whisky flavours.

The end result is surely an industry-to start with that, together with attaining exquisite beauty, showcases what luxurious, lighter-excess weight, lessen-carbon bottles of the future could appear to be. As Portion of the Diageo Spirit of Development action approach, Johnnie Walker aims to reduce the pounds of glass used in its packaging; an ambition that may be aimed toward reducing the quantity of carbon emissions associated with packaging.3 Although the technologies will not be however available to start bottles of the excess weight at scale, completely, the awareness Johnnie Walker has garnered is presently staying placed on lightweighting projects throughout the Diageo portfolio.

. The Beforehand claimed ‘lightest pounds Scotch whisky bottle’ was released by a United kingdom retailer and weighed all around 298 grams.

Designed through a test-and-master design with external glass makers, this light-weight-fat bottle incorporates a handblown teardrop shape that reimagines Johnnie Walker's legendary square structure, exemplifies the future of light-weight, and will help find out new possibilities for lighter, decrease carbon packaging solutions.

“We didn’t understand what we were being going to have the ability to accomplish after we set out to thrust the boundaries of luxury, and the result is a thing that numerous reported would not be doable. 

Diageo has stated which the “Earlier claimed ‘lightest fat scotch whisky bottle’ was introduced by a UK retailer and weighed around 298 grams.” 

The Johnnie Walker Blue Label Ulta in its cradle and box. Credit: Diageo In addition to this, Diageo has declared that a royalty-no cost license into the patent will probably be offered to anyone who needs to join Johnnie Walker in its mission. Lindley explained: “Instead of keep this new know-how near to our chest, we’re thrilled to be offering a royalty-absolutely free licence to our granted British johnnie walker blue label ultra isles patent to the planet.

Stated plan aims to lessen the fat of glass in Johnnie Walker packaging. This can have a immediate effect on the carbon emissions of Johnnie Walker packaging, both of those regarding production and transport. 

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It is a just one-off bottle for now illustrating the art in the attainable, as being a design experiment and redefining light-weight as luxurious. We'll continue to apply these learnings through the wider Diageo array.

Dr. Walker sought out liquids from distilleries for instance Oban, Brora and Royal Lochnagar, as well as a variety of ghost whiskies, to start with created in distilleries which have because closed.

Johnnie Walker got down to advance the spirits business by experimenting with light-weight glass for its luxurious whiskies, inspired via the craze in direction of 'fragile' in lieu of 'large' luxurious. The result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g with no closure.